🇨🇴A decent life for the coffee farmer and the land
#1 global
. . . Coffee a staple of Colombian agriculture and economic development.
The use of coffee as a beverage, which offers a variety of flavors and which is enjoyed around various daily activities, individually, or in good company, stands out. Coffee has taken on relevant importance in the world, after identifying that Colombia offers a mild (or washed) coffee. Quality coffee recognized by international consumers; We take this opportunity as an incentive for the internationalization of specialty coffee. There are coffee consumers in the market willing to pay a premium price for a differentiated value proposition based on how it is produced, its fundamentally superior sensory attributes, flavor and service.
Therefore, this information where we propose the selection of green, sustainably grown grains, added to an elaborate fermentation process, ideal selection, packaging and logistics; Covers a café called:
SPECIALTY COFFEE
Transition
We offer monitoring of your coffee, from trading to your installations, so that the direct trade of our customers, with our coffee growers, is successful and fair.
Because the farmer’s contribution to the cost of a “cappuccino”, a “crème” or a “frappuccino” is much higher than the share he receives from the final product, isn’t it not?
This final chain is completely unfair in the way prices are set.
Receiving a price higher than the market price is the only way for the coffee farmer to find a decent living.
Thus, we offer the “buyer” direct sourcing as a distributor or direct trader, so that he can pay the farmer much more than the market price on the stock exchange. Offer the farmer the benefit he deserves, since his contribution is much greater. Doing it in this way would achieve recognition for the coffee producer and the generous Colombian land “in the public price”.
ethics
Value proposition
We work in collaboration with our coffee farmers, we monitor coffee cultivation and constantly receive samples for analysis.
We offer the customer direct contact with the producers so that they can visit the farms, choose the coffee and negotiate without an intermediary with the owner.
We offer
- respecting delivery times and availability of coffee.
- the quality of the product delivered, to ensure that it corresponds to the original choice.
- a two-way profitability relationship that allows sustainable activity over time.
- coffee with sensory characteristics.
- selection and transformation of raw grain into green grain and packaging.
- the option of specialty roasting (Air Flow or classic drum). .
Coffee packaging, in the Coffee T+ank or customer packaging. - Logistics and transport to the customer’s store.
Key allies and partners
Our coffee farms
Roasters and packers
Logistics operators and international marketing companies
Bond of trust
Product technical support, and seriousness of the offer.
Compliance with the export program to guarantee delivery times
Professional treatment in the management of all stages of the process.
Direct negotiation producers and customers
Telecommunications – Operators
Transport logistics, storage and port services
Foreign importers,
Marketers and distributors of prepared food products, for supplying the coffee market in its international destination
Cost structure
Purchase of raw coffee bean
Selection and processing of the bean into green coffee and packaging.
Specialty roasting and packaging of coffee upon request.
Internal logistics operation and export process.
Marketing and business management.
Administrative management and quality
Sales costs
Storage costs
Exchange rate difference
honesty
Adjust and demand compliance with the rules that govern all operations in the value chain and involve participants with appropriate behaviors in the management of processes, in order to project a company guided by socially accepted ethics and morals.
Respect
Accept that stakeholders interacting directly or indirectly in the business deserve attention, inclusion and acceptance of their positions, even when there are differences of opinion.
Convene a culture of respect for environmental conservation by all members of the value chain, promoting the proper use of natural resources and the proper disposal of waste generated in the different stages of production.
Responsibility
We skillfully respond to the commitments offered regarding the quality of the product and its origin, as well as those inherent in the service which constitute an important part of commercial differentiation, acting with respect for the sustainability of the company through execution of developments in economic, social and environmental dimensions.
Sensitivity
The concept of social justice is the identity flag of the organization, including as a vital condition element in the process of evaluation and selection of suppliers, for which child labor practices, conditions of Slavery and excesses of authority will be disqualified and reported to the competent authorities.
RECONNAISSANCE
Effort
Our commitment is always to overcome operational obstacles and risks to generate the promised product and service guarantee, without altering commercial conditions or the sustainability of a business.
Coffee Suppliers
It corresponds to the Coffee Growers who in the value chain carry out common activities:
Cultivation, harvesting, pulping, processing and fermentation, drying and screening, grain selection to improve the quality of the final product;
This interest represents the most important link in the value proposition, it is fundamental for the elevation of the physical attributes of the product, we can therefore propose “differential quality” as a critical variable perceived by the consumer; Furthermore, this interest group is most likely to receive a high impact in the distribution of benefits from the value created, since they are people with economic activity in the agricultural sector who, due to the conditions of geographical location and difficult access to education and economic resources, are more vulnerable to pay conditions, labor abuse, child labor, precarious conditions in their industrial work and poor or non-existent social security and retirement, in short, with few elements of personal protection; in general, conditions that guarantee decent, safe and fairly paid work.
Work on corporate social responsibility and the creation of shared value must be oriented primarily towards this group of people, to guarantee the consumer that paying for a cup of coffee sponsors good business practices that project the integral development of a farming community Colombian.
difference
Suppliers of the export logistics process
In this line are the integral logistics operators who offer maquila services in the processes of final packaging, assembly of offers, special labeling, storage of products, internal transport and transportation to ports, customs brokerage services and contracting of maritime transport , with port services and phytosanitary procedures, tariffs and others in ports of origin and destination.
Customers
Foreign importers, roasters, traders and distributors of food products prepared to supply the coffee market at their international destination, with whom a contractual relationship is developed through which the conditions of purchase and sale of the products are established; Strategic alliances or business partnerships are also developed with them, which should be explored to facilitate better availability of the product to end consumers in order to achieve high levels of market penetration and generation of a consumer culture and appreciation of product differentiation for its attributes, physical and its processes of creating shared value in the community that develops it.
The States: Colombians and destinations
They are the guarantors of commercial activity between the private sectors of each nation, which facilitate access to variety and quality products that are used by consumers in order to improve the quality of life through to the enjoyment of goods and services in a context of global business opportunities, which, in turn, motivate the socio-economic development of its inhabitants. They are responsible for developing regulations that generate quality guarantees and commercial balances through the imposition of taxes, controls and regulations that promote equality of conditions between bidders of different origins.
SUSTAINABLE DIFFERENTIATION
Value processes are the activities that are developed through the PFVA cycle (plan, do, check and act), which constitute the mission, strategy and support processes, among which the implementation of a management system quality control, which guarantees the delivery of a compliant product, prepared in accordance with corporate social responsibility standards, as well as the content of the value proposition in terms of management to maintain the availability of the product in the destination market .
Value Capture
To capture value, we identify the revenue stream, which comes from sales to customers, as well as advice to them and their distribution channels, based on logistics efficiency.
Another fundamental point to capture value, we design a cost structure, in which we identify the product acquisition processes (specialty coffees), the cost of the roasting process, quality control, export logistics costs. and the cost of the marketing plan to identify optimization opportunities in the same and in their disbursements and we minimize the times to generate an efficient and profitable return of the resources that we reinvest in the business.
Objectives
To achieve, in the specialty coffee marketing chain between Colombia and the target markets, a growing market share in volume, by offering new alternatives in product quality and delivery service.
MIX MARKETING
As “Coffee Brewing” has its 4Ps: Passion, Precision, Competence, Patience…
The marketing mix is also defined with a combination of the four Ps, that of fundamental marketing activities, and refers to the following variables:
Place, target market by identifying the socio-economic and cultural conditions of its population, its size and the possibilities for segmentation.
Product, quality attributes, design, features, brand, services, warranties, variety and packaging.
Promotion, contact with the customer and the plan to publicize the sensory attributes.
Price, which helps identify consistency between cost and value in the market as the consumer’s willingness to pay, and includes payment deadlines
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